Rowena Li is a mission-driven and strategic marketing and operations professional with a background in journalism and fintech. Her specialty is in organic growth via non-paid marketing channels. 

Previously a TV news reporter and field producer, Rowena most recently spent four years helping build new business lines at the personal finance startup NerdWallet. An early employee of NerdWallet, Rowena helped 10x the company through a mix of content marketing, SEO, product marketing, social media marketing, business development, partner marketing, email marketing, and event marketing, among other things. 

The main purpose of this website is to host the In Search of Manchuria videos, a passion project for Rowena. To keep up with Rowena on a more regular basis, see what she's up to at A Nomad on the Loose. She's always happy to talk marketing, journalism, or travel (the photo above was taken after a sunrise hike up Mt. Batur in Bali).